Bags illustrated by four exciting new artists

Panuma creates bags that showcase the work of artists from all over the world.

This is a committed project from both an artistic and a human perspective. Panuma works to prove that across borders, people aren’t so different. Simple as that! !

Our bags are made out of canvas and leather, the four artists let their imaginations run wild on the themes, “Love” and “The Other”. Be prepared for an adventure – the illustrators will be taking you to Senegal, Morocco, France, and Portugal, each one revealing their charms through the Ulule campaign.








PARIS with Éloïse

By the end of June, we went back to France after almost two months in Casablanca. We finally had our final prototypes and the “Love collection” was ready to be…

CASA with Sarah

June, the 12th. Back to Casablanca to meet Sarah Addouh, the Moroccan artist, for her to create the second illustration and to organize (once again) a launch party to present the bags. We…

DAKAR with Saadio

At the end of the day we arrived in Dakar, and first discovered the city by night. We were hosted on a small island located very close to Dakar, we could reach…

PORTO with Mirjam

Our last step came so quickly: Porto! We’ve reached Porto on the Euro cup final game, where Portugal was playing against France. What an atmosphere in Porto’s streets! They were…